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A few weeks back in class I heard the Prof and a student talking about a book which basic premise was that we are too caught up in marketing our churches and we too often market Jesus rather than just expressing his Love… or some such… it’s a great point…

then the student said “but how can he market this book without falling into the same trap” … my response seemed to shock them, perhaps because they had no idea I was listening or perhaps its the simplicity and matter-of-factness of my words:

“Give it away for free”

After a brief second of silence and stares, the student kinda chuckled and said “yeah, i guess thats one way” … but seriously, if the message is that pertinent and the message of Christ is one of love and not marketing, why distribute the message the same way the world distributes, expecting something in return, and hoping for a large audience?

Somewhere along the lines we began using the cultures definition of success to define our Christian excellence. I know this isn’t breaking news, but its still pertinent, because I feel it’s infiltrating us so much in our American culture that we don’t realize it.

Is it really servant evangilsm, or is it creative marketing? Are we showing our community we care, or are we simply letting them know where our building is? Are we going to them and making a difference in their lives, or are we doing whatever we can to get them to come to us?

The last verse of 1 Corinthians 12 says “And now I will show you the most excellent way.” Chapter 13, as you’re probably aware is the famous “love” chapter…. so our most excellent way is love….

I hope to be excellent through the Love that Christ pours into me…

(this is a really weak post, but i guess its more of an introduction to some thoughts I want to put out here… i’m just not going to today… if i die between now and the next time post, just ask dionna, she’ll know where i’m heading with this)

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Category : Church, Culture, Empyreal